Are you choosing your food right? ๐
Make a tangible daily difference to your footprint by reconnecting with your food
Dear ReWilder,
Do you know where the apple that you ate this morning came from? China, Europe, South Africa? And apart from that, do you know what kind of sustainable or unsustainable practices your single apple had to endure on its journey to your kitchen?ย
We had the opportunity to produce and create three films for World Wildlife Foundation South Africa (WWF SA) and Woolworths. This initiative's core purpose is to deepen viewers' understanding of the agri-food systems that their food comes from, how it is grown, and what 'Farming for the Future' means for us as consumers.
Watch the full film here:
Watch the trailer here:
The future is continuous ๐ฑ
โThe distinguishing factor that struck me when working with Farming for the Future is that it challenges the idea that sustainability labels should use a checkbox to access sustainability. Checkboxes create a yes/no answer for something that is incredibly complex. Nature is a spectrum, and sustainability should not be a yes/no solution. Woolies involves a continuous improvement model which replaces the checkbox, and ensures that each year a farmer is consistently improving. Continuous improvement drives both the improvement of processes and products. Companies that actively look for ways to enhance their business will invariably increase the value of their products and services. This will ultimately lead to what we all wish to see, more real world sustainable offerings in the future. Now if only Woolies can apply this type of thinking to sort out their damn packaging.โย
- Alistair Daynes, Director on the Farming for the Future production
โPlanet-Based Dietsโ ๐
Understanding where our food comes from, the distance it has travelled, and the impact that it has on its environment is one of the first steps in reducing your personal carbon footprint. So next time you pick up that apple, make sure to eat the one thatโs picked closest to you.
Apart from understanding the source of your foods, your diet plays a huge role in environmental impacts, and adopting a โPlanet-Based Dietโ is the first step in understanding your role here. Eating foods that are in season (not imported from another hemisphere), grown regeneratively, and support local farmer livelihoods is good for your local economy and good for the planet.ย
Sustainability is a spectrum, not a yes or no answer
If youโd like to reduce your daily carbon footprint, managing whatโs on your plate is one of the most tangible places to start. Use this Action Calculator to see what changes you can make to your diet to help reduce the impacts on the environment in your country.ย
Shoutout to the farmer! ๐ฉ๐ฝโ๐พ
Weโd like to pay homage to all of the custodians of regenerative farm lands in South Africa. We understand that itโs not easy, and it comes with many challenges - from finding ways for your grapes to survive the deadly black frost that can shrivel up your yearโs work, to managing tiny microbial bacteria in your soils, finding alternatives to industrial fertilizers and pesticides, and working through all weather conditions. We salute you and respect the sacrifices and hard work that you do - all for that juicy apple that we ate this morning.
โAnd itโs lovely to share these small miracles of nature with the worldโ - Farming for the Future Farmer
News from ReWild Africaย ๐ณ
ReWild recently made a film for Teachers Plus, to help communicate their mission and offering. Weโre glad to hear that the film helped them secure vital funding to continue their inspiring work training professional mathematics teachers in 2022!ย
If you haven't seen our Showreel yet - please do have a look and subscribe to our Youtube channelย
We have just completed a number of short films for the Biodiversity partners program - watch this space for the launch of this series soon!
If you are freelancer filmmaker, or know someone who is - please connect with our FreeWilder Ecosystem
Wild Regards,
Meg and Team ReWild Africa